Writing

Mara Ellis · The safe X abbreviations readers decode instantly, the ones to keep for casual posts, and the shorthand that costs you readers.

Mara Ellis · Trim a long tweet to X's 280-character limit without losing your point: cut filler first, swap phrases, abbreviate last, split when needed.

Mara Ellis · On X a link is always 23 characters and every emoji weighs 2. The real weighting rules for links, emoji, CJK and accents.